The Best Work You May Never See: Director Jeff Lowe, Grey London Take Us To "Pig Farm" For PETA

British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but this film for PETA depicts a brutal reality. Today, most British meat comes from animals that are factory-farmed. The vast majority of animals raised for the table and fast food takeaway live absolutely rotten lives.

Biscuit Filmworks partnered with Grey London and PETA to create “Pig Farm,” a dark but humorous look at the realities of where our pork comes from. Directed by Jeff Low, the animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, it seeks to spark conversations and inspire people to change their eating habits.

The cartoon film--with Andrei Sopon as animator--follows the journey of the pig farmer as he explains to his daughters just what his day at the factory entails. Initially, it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry’s practices begins to be uncovered. The film is set to an upbeat song (also written by Jeff Low) that drives memorability and further immerses the audience in what they’re seeing.

Director Low said, “100 years from now people will not understand how we could have done what we do to these animals. I hope you “enjoy” the cartoon we made.”

“Pig Farm,” a call for people to go vegan, is running across PETA-owned channels globally.