- Thursday, Jan. 25, 2024
Norton Genie, the world's leading scam detection app by Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), is now available to the general public. To shine a light on one of the most pervasive cyber threats of our time – scams – Norton has partnered with the multi-hyphenate Emmy® award winning creator Dan Levy to bring awareness to the new free app that helps people determine in real-time if a text, email or social media post is legitimate.
On January 17, the collaboration between Levy and Norton Genie went live in :60, :30 and :15 spots across Facebook, Instagram, YouTube and other digital channels, including Levy's own social channels. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.
In the “Giveaway” :60, Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them... When Dan suggests his pal “check with Genie,” it turns out the message was a scam.
In addition to the spot, Norton is sharing the announcement of Genie's launch with a robust lineup of social media activations, including the Scam Scan challenge—an interactive Instagram game where people can test their ability to recognize a scam with a simple head-nod.
Recent work edited by Connelly includes projects for Princess Cruises, Honda, and Amazon.
Client: Gen
Brand: Norton
Chief Marketing Officer: Krista Todd
Executive Creative Director: Brad Berg
Global Integrated Marketing Lead: Melissa Voeller
VP of Corporate Brand, Marketing and Communications: Jess Monney
Senior Marketing Manager: Kara Kuykendall
Spot Title: "Your Wish is Our Command" (aka "Giveaway”)
First Airdate: January 17, 2024 (Digital, Social)
Agency: Edelman
Global Account Lead: Ali Dwiggins
Account Lead: Courtney Rowles
Group Executive Producer: Cindy Chapman
Executive Producer: Autumn Brawer
Senior Producer: Seth Lowery
Group Creative Director: Aaron Blitzstein
Associate Creative Director: Emily Curran
Associate Creative Director: James Stolbom
Production Co: Partizan
Director: Ally Pankiw
Managing Director / Executive Producer: Lisa Tauscher
Executive Producer: Kimi Porter Thomas
Executive Producer: Raffi Adlan
Editorial Company: Union Austin
Editor: Rachael Connelly
Assistant Editor: Katie Allison
Union Producer: Lillian Ghodoushim
HOP: Dani Duhadway
EP: Vicki Russell
Managing Partner: Michael Raimondi
Finish & Mix: Hunter VFX
Color & Conform: Carolyn Woods
Mix: Topher Wright
EP: Logan Aires