Salmon Defense's "Salmon Warriors"
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The strategic talents of C+C and the storytelling experts of Invisible Collective have unveiled the "Salmon Warriors" campaign for client Salmon Defense. This indigenous-led nonprofit is focused on protecting Pacific Northwest salmon, including by convening the Billy Frank Jr. Salmon Coalition, an unprecedented alliance of tribal leaders, environmental scientists, government agencies, recreational fisherman, conservation groups and Washington-based industry.
Aimed at driving awareness and action, the recently aired campaign serves as a rallying cry for community involvement. In under four minutes, the film immerses its audience in the critical realities related to declining salmon runs, including habitat destruction, limited fishing opportunities, and the loss of a way of life for local tribes who have had relied on salmon for sustenance, culture and spirituality since time immemorial.
Credit List:
Client: Salmon Defense
Executive Director: Peggen Frank
Agency: C+C
Partners: Bryan Cohen & Julie Colehour
Account Director: Francesca Davidson
Senior VP of Creative & Content: Carey Evenson
Creative Director: Vandy Kindred
Art Director: Rachel Lovrovich
Creative Project Manager: Danni Cannon
Senior Producer: Chelsea Dornan
Post Producer: Jessica Miera
Producer: Taylor King
Agency BTS Photographer: Nick Ward
Production Company: Invisible Collective
Director: Sam Kelly Jr.
Director of Photography: Tyler Kalberg
1st Assistant Director: Tony Becerra
Story Producer: Jen Rosta
Line Producer: Zack Tupper
Creative / Executive Producer: Sam Kelly Jr.
Gaffer: Collen Newberry
Key Grip: Greg Smith
Production Manager: Nancy Wilson
Production Coordinator: Maya Kanga
Additional Photography: Sam Nuttmann, Ryan Hills
Editor/Colorist: Andy Seaver
Sound Mixer: Kelsey Wood
Composer: Marc McClusky at Supreme Music
Song: Buckets by Creeks