Creative Studio RASCAL has appointed Tom Dibb as head of creative. 

Immersed in advertising before he’d even finished school, Dibb has worked at production companies, ad agencies and most recently as creative director at The Mill.  

Dibb’s portfolio showcases a broad range of work, covering live-action TV spots, CG game trailers, real-time experiences and 3D billboards. With a belief that there is no typical brief in 2024, he aims to break existing “rules” around creative direction in a way that amplifies results for brands and agencies. 

A recent highlight for Dibb was his experiential work for EA Sports, which saw the creation of a life-size CG avatar of professional footballer Erling Haaland. The avatar was piloted in real-time and reacted to everything and anything around him, capturing the attention of Ronaldinho, Figo and Stormzy, and taking part in an influencer dance-off that racked up hundreds of thousands of views.